Thursday, November 17, 2011

Changing the Channel(s)


We want to make sure that YouTube continues to evolve as a place where you can be successful, and take your careers to the next level.  Today, we want to give you an update on two important topics that we know are important to your success on YouTube - Channels and Insights.

Latest Channels design
Your feedback has been super helpful as we’ve experimented with YouTube Channel designs via Cosmic Panda and other initiatives. We’ve listened to that feedback, and we’re ready to share the latest version of Channels with you. You can opt in and play around here.

The main changes you’ll notice are:
  • Customize Your Channel: You can promote your favorite content in the featured tab and choose a template that fits your content.  
  • Engage Your Audience: You’ll be able to publish content to your subscribers through the new Channels feed--even when you don’t have a new video to upload. Videos you “like” and “favorite” will also appear in the feed to keep your subscribers entertained.
  • Expand Your Presence: When viewers go to the watch page, some elements of your Channel follow them (e.g. some of your videos), helping you to maintain your presence across YouTube.

This page is your portal into and out of the latest Channels design, so have fun playing around! Once you opt in, changes you make and publish to your Channel will only be seen by others on YouTube who are opted in via this page, and people who are still opted in to the Cosmic Panda experiment. In a few weeks, we’ll be back in touch before we share this more widely, and let you know when to publish the new channel for everyone to see. This is your chance to get ahead of the game and get your channel looking fabulous.  

We have resources within the Help Center including a Channels Checklist and Guided Help to walk you through the new design, and as always, we’re always looking for feedback, so please share your thoughts with us.

New Analytics
A big part of your success is understanding your audience so that you can increase your subscribers and views, make better content, and make more money. We’ve put together the new YouTube Analytics (formerly YouTube Insight) to help you measure and achieve greater success.  

Analytics is now easier than ever to use, located right within your YouTube.com account, using a simpler design, and with more precise categories that help you compare more metrics to fully understand your audience, channel and monetization.  These changes will debut in the coming weeks--stay tuned for more information.  

We hope these are welcome bits of news, and we’ll be back with another update on both Channels and Insights in a couple of weeks.

AJ Crane, product manager, recently watched “MARCEL THE SHELL WITH SHOES ON.”