The official YouTube partners and creators blog
Growing Audience for Our Creators Through YouTube Partner Promotion
Thursday, March 29, 2012
Creativity runs rampant on YouTube thanks to you - our amazing YouTube creators - who collectively upload over 60 hours of entertaining, engaging and inspiring videos
. We know the whole creation process keeps you busy and that it can sometimes be hard to find time to promote your channels.
In the past, we’ve tried to ease this burden by promoting you with
and other on-site placements. We will continue to do this, but we want to allow you to focus more on creating the best content you can and help you find new audiences off YouTube.
To this end, we are happy to announce YouTube Partner Promotion
a new program that aims to grow your audience by bringing together new and existing tools to showcase your content on YouTube and relevant sites across the web. The newest of these tools, automatically turns your videos into ad units and places them on the
Google Display Network
where they can reach 92% of the internet population. You can think of it as extending
across the web.
How does this work?
If you are a partner in the US, UK, India or Australia, you are eligible to have your content promoted on and off YouTube through this program. In fact, there is nothing you have to do--you are already opted in and YouTube will handle all the promotion. We cannot guarantee how much promotion you will receive but we expect that thousands will receive support. What we can guarantee is that we will continue to look for ways to expand YouTube Partner Promotion
both globally and with new features
and let you know as soon as we do.
You can watch
or review these
to learn more about how this program works.
Your success as a creator is central to our success as a platform, and we’ll continue to do all we can to spread the word about how truly awesome you are.
Steve Stukenborg, Ryan Morales and Grant LaFontaine, YouTube Partner Promotion Team, recently watched “
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