Wednesday, June 6, 2012

Sing it! YouTube opens the door for more songwriters, publishers and content creators

On YouTube, musical artists and acts from the established to the experimental can share their talent, find new fans, and sing their hearts out. And we’re committed to making sure their works can reach the widest audience, and that the singers and songwriters will continue to be appropriately compensated for these works that we all love so much. 

Today we’re happy to share that we’ve reached publishing deals with BMG Rights ManagementChristian Copyright SolutionsABKCO Music, Inc.Songs Music PublishingWords & Music, Copyright AdministrationMusic ServicesReservoir Media Management, and Songs of Virtual - which means more of the great music you all love on YouTube, and more opportunities for artists to make money. These publishers represent works from artists like Adele, Cee Lo Green, Foo Fighters, The Rolling Stones, Sam Cooke, and many others.

Our Content ID system allows music publishers to identify the works of songwriters whether the compositions appear in an original sound recording or in a cover version, using information provided to us by the publishers. This means that more songwriters will be able to share in more of the revenue that the YouTube community’s creativity yields. Content ID is used today by 3,000+ partners including every major US music publisher, record label, network broadcaster, and movie studio. 

These new deals, along with the licenses from the many publishers who have opted in to last year’s deal with the NMPA / Harry Fox Agency, will allow us to monetize nearly all of the user generated videos with music on YouTube. Why is this important? When these publishers allow YouTube to run ads alongside user generated videos that incorporate their compositions, then the publishers, the songwriters they represent, and the record labels and artists using their compositions, all make money - so they can reinvest in their careers and keep making great music, and the music industry can thrive. 

Elizabeth Moody, head of strategic partner development, YouTube Music, recently watched "Of Monsters and Men, Little Talks, Live from Music Hall of Williamsburg, 4/5/12."
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