Monday, September 24, 2012

Build a global audience on YouTube by translating your captions

Growing a global audience on YouTube means having your videos reach many people, speaking many languages. So today we’ve made it easier for you to translate YouTube video captions into more than 300 languages. See more details in the help center, or follow the step-by-step instructions below:

Getting started
You’ll first need a caption track for your video, so if you don’t yet have one you can learn how to make one here. Select “Request translation” in the YouTube Video Manager, choose the languages you’d like to translate into, and click “Next.” We’ll create caption translation documents that you can now invite anyone to help translate, or you can translate yourself. To translate the captions yourself, select the language, and it’ll open up the caption translation document in the Google Translator Toolkit editor to help your translate faster.






Watch while you translate
To give you context on the captions, we’ve also embedded the YouTube video in the editor so you can watch as you translate. For several languages we’ll provide first draft of the translation using Google’s machine translation technology. We’ll also provide preview of what the translated caption looks like on the video so you can make sure the translated captions fit.




Publish and enjoy
Click “Publish to YouTube” when you’re finished, and we’ll publish the translated caption back to your YouTube video. If you’re not the video owner, we’ll notify the owner via email that there’s a pending translation waiting to be approved and published.

By providing translated captions, you’ll not only make your video globally accessible but also  improve discoverability in other languages. Now you can increase your audience by reaching more people around the world.

Posted by Jeff Chin and Brad Ellis, product managers, who recently watched “Life in a Day” which is subtitled in 26 languages.

80 comments:

  1. Such good work you do. Congratulations are due to everyone involved.

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  2. Wow that looks exactly like dotsub!

    ReplyDelete
  3. This is a very nice feature and addition to captions. How about the ability to "request captions" for English, just to get captions. Permitting our viewers or 3rd party to help caption. I have about 1000 videos that need captioned. Hiring an outside caption expert is not in my budget.

    I have had a few viewers caption through another site but it is very challenging to get help. More viewers will get involved if the tools exist on YouTube.

    If we don't have captions in English, then we can't request translation.

    ReplyDelete
  4. Captioning is the toughest part with time coding, etc. Once you have the captions in the source language, translators of all levels (crowd to Pro) can fairly easily translate. I look forward to more insights into the roadmap for this. It will have a massive effect on SEO and views (hopefully) in non-english markets. Can Jeff and Brad start a forum of people who want to help with real-life use cases?

    best

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  5. The most impact will occur when you can build crowds around your content. There is a role for crowds and pros with these features depending on the channel owners valuation of added reach. Would be great to educate. Can't wait for feedback from massive communities like Machinima. The TED community is the BEST by far, but many of their translators/captioners are pros who are just passionate about the content and do it for free.

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  6. not quite dotsub, amara, or other SW co.s but a great start. Thanks Jeff and Brad!!!!!!!!!!

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  7. So it looks like we are relying on the 'crowd' to do the translations, or maybe clean up the funny machine created ones.

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  8. so, I'm not sure, do other people translate my transcript for me? that doesn't seem right. Here is my After Effects Vignette video. Enjoy.

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  9. Interested to see if anyone wants to create an open forum for this topic. I've been studying this for several years and am very happy with the initiative of YouTube, Jeff and Brad. Lots more to discuss to help with their requirements/roadmap. As they note, there are lots of good things that can happen for the audience, the channels owners, advertisers, discovery, etc. Would be great to get an active group on this subject. please note your interest. Jeff and Brad, please let me know if this is OK for you and if you would want an easy feedback mechanism. Sorry for the long entry.

    Mikey, quality control is key (esp. if you have advertisers). YT has controls, but this brings in another complexity.
    VideoLeads, like I said with Machinima the crowds will be key in controlling costs as ad rates are still very low outside of VEVO on YouTube (I'm former VEVO)
    Theresa, you are in the majority. I've been digging into the best crowdsourcing methods so lots more to discuss here.(my friends at Viki.com are innovators here). YouTube have lined up professionals and other translation sources (are they getting a lead gen. cut?), but it depends on your revenue and margin to support this operational cost. more to share.
    Broonix, nice comment and very true. DotSub (and a couple others in the space) have built the path and continue to trail blaze. Again the TED Open Translation Project/ solution has been great for years!!!

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  10. Sounds like a good idea for building an audience. Something that's hard to do.

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  11. Here's the best part: If you upload a plain old txt file with the exact transcript, YT automatically adds the time/duration. And... it actually works! We have made 50+ educational videos, but today, we only have English followers. Our next target is Spanish. I upload the transcript (which we type up before we record the voiceover anyway). I have found three volunteers that believe in our project to help with the translation. Really, they just review the translation that YT provides which, I've been told is pretty good. Videos here: http://www.youtube.com/user/TrekkingThePlanetNet?feature=mhee

    Darren

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  15. What an excellent blog post. I have never even thought about captioning my videos, let alone translate those captions. It is also pretty convenient because I have a brother who works for a translation agency right down the road. I am going to get on this immediately, thank you for sharing!

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  18. I'm getting a page not found (404) when I request a translation of captions for youtube. Can anyone verify that it is work for them?

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