Thursday, October 11, 2012

YouTube Analytics now includes Time Watched, Annotation reporting, and more

Understanding what your audience likes is key to building a successful YouTube channel, so we've created more tools to help you interpret the performance of your videos. Here are some improvements we’ve made to YouTube Analytics in the last few months.

Audience Engagement
Earlier this year we started focusing on the time users spend watching YouTube when we suggest videos. To give you additional insight into engagement for your videos, we’ve enhanced the “Views” report to show more time watched data.

You can see “Estimated minutes watched” from the “Views” report or choose other data options from the “Compare metric” drop-down menu.



 Annotations are one of the most used features to drive audience engagement in YouTube. You can now use the beta version of Annotations report to view data on the performance of your video annotations, with insights on viewer click and close rates.


























Making Analytics easier to use
Date slider is back and better than ever. Now you can quickly adjust the date range and see how your videos performed across different time periods.

You can average data across time with rolling totals for 7- and 30-day totals. Instead of seeing changes in weekend traffic and other cyclical data, rolling totals will smooth the trends to help you see overall growth without the distracting spikes and dips. 

The metadata section for your videos and channels instantly provides you with data such as lifetime views and video duration. 

The video hovercard helps you see a thumbnail of your video and basic information by simply hovering over your video link.



Compare metrics provides you with more ways to compare trends and patterns across two different metrics.



We understand the importance of having data and insights for your channel and want to continue improving our analytics to help you grow your audience. Please let us know if there are any other features you would like us to build, in the comments below.

Ted Hamilton, YouTube Product Manager, recently watched "Drone".
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54 comments:

  1. Thanks for the updates.

    I hope some forum of annotations are made for mobile devices and TV's.

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  2. Thank you guys. Something I really want to know is at what points do people click off my videos

    ReplyDelete
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    1. They already have something like that.. Go in your Youtube Analytics and click on Audience Retention.

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  3. It would have been nice for Youtube to do the math for us and determine how many 'minutes per view' we get....assuming this might be an important statistic...otherwise I'm still trying to figure out how the overall number of minutes viewed can be helpful without the 'views' metric figured in.

    ReplyDelete

  4. Are you guys changing your layout again, because whenever I go to the main youtube page my google tab bar is still there and my subscriptions settings have changed.

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  5. John, Joshua - check out the Audience Retention report. It has exactly what you're looking for.

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  6. Wow, YT Analytics just keep getting better and better!

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  7. Almost search engines can't ignore the public reaction for any content especially when people dare to share contents through their own relationship platform either through social media or suggesting some for a link to visit.

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  8. This new annoucement by Youtube will serve as a welcome news for many around the globe. With annotation reports at your side, you can view data on the performance of your video annotations and have insights on the minutes viewed. If you are interested in finding out more about annotation tools available in the market, you can definitely make use of GroupDocs Apps. It is an amazing annotation application for users to share and collaborate on their work. You can read more about this on the following URL:

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  9. I found this post very useful as I hadn't explored some of those facilities until recently and need to pay more attention to details.

    Thanks

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  10. You can see “Estimated minutes watched” from the “Views” report or choose other data options from the “Compare metric” drop-down menu.




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