Wednesday, November 14, 2012

Merch where it matters most


We’ve heard from many of you that creating awesome content on YouTube is becoming (or already is) your dream job. Besides advertising revenue, we understand that being able to sell merchandise is important in helping you achieve this dream. Over the past year, we launched the Merch Store and rolled it out to help partners promote their related merchandise.

Today, promoting merch on YouTube got a huge power-up. We are announcing that all verified partners in good standing will be able link to their merch directly in their videos, including merchandise sold in various online stores. That’s right, next time you are wearing that new t-shirt you made for your fans, you can place a Merch Annotation that links to your products right in the video.

The process for creating Merch Annotations works the same as for making other Annotations, so see the Help Center for instructions. Merch Annotations will allow you to link to any of your products on the following retail destinations: Google Play, Shopify, District Lines, Cafepress, Spreadshirt, Topspin, Jinx, Songkick, and iTunes. We’ve added more retailers than were available through the Merch Store and will be adding even more in the next few months.  Please note that we require that your Merch Annotations only link to your own licensed merchandise.

Going forward, YouTube will be focusing its merch-promotion tools on Merch Annotations, so we’ll be sunsetting the Merch Store today.

A final tip on using Merch Annotations successfully: as much as you want viewers to buy your merch, you probably also want them to watch your videos, too! YouTube search is optimized for watch time so you are rewarded for the more time your viewers spend watching your videos. So be thoughtful about when to keep your fans watching videos versus sending them to buy your merch. Talking about your merch in a video is also a great way to let fans know which products you are promoting and more importantly why they matter to you.


...
Christian Weitenberner, partner product manager, recently watched “The Guild Season 6.”
Posted by at

23 comments:

  1. Nice work! Would love to see Big Cartel added to the list.

    ReplyDelete

  2. For the crafting community on youtube it would be great if we could link to books we have written and sell om amazon.com and lulu.com
    Knitting patterns we sell on ravelry.com
    Also fabrics that we have designed on spoonflower.com

    ReplyDelete

  3. Does this warning about sending people away with Merch links apply to other annotations as well?

    ReplyDelete

  4. YOUTUBE need to fix their InVideo Programming first before adding more features, i had 1 false copyright strike on my account and that very same video was my featured InVideo Programming.

    Now EVERYTIME someone views my videos a big empty box appear (the striked video) and i have NO WAY to remove it because the InVideo Programming was disabled, will be i stuck with silly thing forever? please fix it.

    Either make it where InVideo Programming ALWAYS available or make it that if you get a strike you lose the feature AND the video annotation, Do youtube even test their stuff? how can they miss such an obvious Problem

    ReplyDelete

  5. I am a full youtube partner, and don't have Merch O.o

    ReplyDelete

  6. How can a merch provider "apply" to be added to this list of approved annotations?

    ReplyDelete

  7. Any chance we can have Big Cartel added to the list?
    Thanks!
    Mindy, from CuteGirlsHairstyles

    ReplyDelete

  8. I've tried adding a link to my new spreadshirt store. http://723616.spreadshirt.ie/ but it is seeing it as invalid.

    ReplyDelete

  9. Why would they not have Amazon as an option?

    ReplyDelete

  11. Will external annotations to an associated website and merch annotations be separate features?

    ReplyDelete

  12. http://homermultitext.blogspot.com/2012/09/homer-multitext-related-publication.html?showComment=1356767661344#c364775858749459933

    ReplyDelete

  13. Come on! Christmas is just around the corner, as a thanks and reward for subscribers support, diablohome give out free $1 and $5 voucher for all newsletter subscribers and you can use it when diablo goldor any products on our site. Hurry to see more details!


    What can I get from Diablohome Newsletter?
    1.Free $1 and $5 vouchers.
    2. Free Diablo 3 guide and latest update information of the game.
    3. Latest promotions on Diablohome site.
    More tags :Diablo 3 gold buy diablo 3 gold D3 gold

    ReplyDelete

  14. We’ve heard from many of you that creating awesome content on YouTube is becoming (or already is) your dream job. Besides advertising revenue, we understand that being able to sell merchandise is important in helping you achieve this dream. Over the past year, we launched the Merch Store and rolled it out to help partners promote their related merchandise. guild wars 2 gold
    buy guild wars 2 gold
    cheap guild wars 2 gold
    cheapest guild wars 2 gold
    guild wars 2 gold for sale

    ReplyDelete

  15. All's for the best in the best of all possible worlds！ I have not see post good enough like yours here.Just admire your intelligence and informative explanation. I am a wow gamer but can't write such detailed info about that.
    More tags: wow gold for cheap /
    world of warcraft money /
    gold for wow cheap /
    cheap gold for wow



    ReplyDelete

  17. That is really cool. Thanks for finding it. Some really good ideas there, this is going to be a real time sink. You can learn more: China vacation packages | China tour operator | China travel packages

    ReplyDelete

  18. I think this a really interesting article. Does anyone has some more information about the law in detail? sohbet chat sohbet odaları istanbul sohbet sohbet sitesi oyun mirc güzel sözler blog video sohbet chat sohbet odaları tubidy tubidy cinsel sohbet mirc mirc sohbet chat chat sohbet odaları sohbet mynet sohbet mynet sohbet mynet sohbet chat limewire limewire sohbet sohbet film izle I have to write an article for school about segregation now, so i have to do a whole research. Perhaps someone could give me some information about it. E Wealth Blueprint..

    ReplyDelete

Subscribe to: Post Comments (Atom)