Monday, March 18, 2013

Convert viewers into subscribers with your Channel Trailer




If you’ve upgraded to the new YouTube One Channel, you’ve probably noticed that you can feature a trailer to convert viewers into subscribers. When you enable the Browse Tab in channel settings, only non-subscribers will see this trailer.

A compelling channel trailer is the most engaging way of introducing your channel, and encouraging your viewers to subscribe, so they’ll make you part of their YouTube habit.

Some creators have already started featuring amazingly effective Channel Trailers. Here are a few examples: MysteryGuitarMan, Indy Mogul and Veritasium Science

Imagine this trailer as an ad for your channel. Here are some tips to keep in mind when you’re making your Channel Trailer:

  • Have a clear call to action to subscribe (scripted and annotated in the video, and in the video description as well)
  • Entertain the viewer - when in doubt “show” what your channel is about, don’t “tell”
  • Indicate the type of videos you upload and when you upload them
  • Think about the video’s context; it will be seen on the channel, potentially after a viewer has already seen at least one of your videos
  • There’s no perfect length, but shorter is better

For a full rundown of strategies to build your audience with the new YouTube One Channel, visit the revised YouTube Playbook. Now go create something great!

Andres Palmiter, Audience Development Strategist, recently subscribed to /AgentXPQ and /xperpetualmotion
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37 comments:

  2. I made a trailer for my channel and it's definitely been helping convert viewers so far! Great feature!

    ReplyDelete

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  5. Stop acting like this is a new feature, every channel design before the Channel 1 design has been able to feature whatever video they want. People can already do this exact same thing if they wanted to with the current channel design.

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  6. This is not a new feature. We have always has a featured video. What make this so special? I really doubt that this will have any effect on subscribers.

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  7. Hey YT I do kind of like this. But I would like to see a featured video section. So that way we could generate views from visitors to our channel. Also We need a way to tag our channel with meta data, right now we dont have that in the "channel one " layout.

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  8. i like to see featured video section too

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  9. It's interesting to find this as I look for news about why my subscriber count has disappeared. Gone, with no notice.

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  12. I think it's kind of shitty that you put all sorts of other people's videos into the end of the trailer, which will get my customers to switch to other videos before they even have a chance to look at my channel. Sort of a redirection right off the bat. You should leave my unsubscribed trailer pure and devoid of any redirection to other people's videos. It would be like Chevrolet running Google Ads for Ford all over their web site.

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  13. But why the subscribers view is so bad? It looks horrible and is useless. You can't configure anything and there are always the worst videos in the subscriber view.

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  14. Hey YT I do kind of like this. But I would like to see a featured video section. So that way we could generate views from visitors to our channel. Also We need a way to tag our channel with meta data, right now we dont have that in the "channel one " layout.
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  17. Just finished ours! http://youtu.be/OrJ04p6pFYc

    Posted last night at 11:30 pm and had 7 new subscribers by 6 am.. seems like its working :)

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  22. i can't figure out how to upload or feature that trailer video! help ?!?!?

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  29. I finally changed over to One Chanel, and except for a few quirky things I don't like, I do like the cleaner look. I do wish though, that the "About" section was on the main page, instead of having someone have to click around to find it -- makes no sense.

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    ReplyDelete

  30. I`am currently thinking to use this feature, hoping to get more in up coming days...

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  31. Youtube has given us such a wonder platform for sharing videos online that I sometimes wonder why do they provide everything for free and everyone is allowed to upload their video's, If you don't know then here is video explaining click to watch the video

    ReplyDelete

  32. I have spent a few days putting together a Channel Trailer, I would VERY much like some feedback on it. I am worried about the length that maybe it's too long.... Could I Plz get some honest feedback?
    https://www.youtube.com/watch?v=GCMYZhJtWik

    ReplyDelete

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