Congratulations to Colleen Ballinger of PsychoSoprano, our featured “On The Rise” partner this March. You can find her videos featured on our YouTube channel today, along with Google+, Facebook, and Twitter.

Hailing from southern California, Colleen has spent several years growing her YouTube audience and is a successful comedienne. She guarantees that you’ll enjoy a lot of laughs on PsychoSoprano, where she uploads vlogs, skits, character sketches, and “a lot of awkwardness” across two weekly shows. You can tune in for random fun videos every Friday; or, if you have a question for Colleen, you can submit it and check out her Tuesday show, ‘Colleen’s Corner,’ where she takes the time to interact and talk with her audience. In addition to PsychoSoprano, Colleen runs the mirandasings08 channel where she hosts her music content - she’s a professional singer who tours and teaches as well.

Here are a few words from Colleen:
Thank you so much for all of your votes... I am so excited to have been chosen! I try my hardest to keep my subscribers entertained with comedic skits, crazy characters, fun vlogs, singing, and a lot of awkwardness twice a week. I love building relationships with my viewers and want them to feel like my friends and not just my audience so no topics are off limits. You never know what you're gonna find on my channel, but I guarantee you'll smile a lot. :) Thanks again for voting for me! It means more than you know!
If you’ve enjoyed this monthly On The Rise blog series, and want to see more rising YouTube partners, check out our Google Hangouts with past featured partners on the YouTube Creators channel.

You can participate and help us surface YouTube talent by nominating a YouTube partner to be considered for the “On The Rise” program. Feel free to submit nominations for your own channel, or for channels you follow that you think deserve more attention or could be the next YouTube sensation. We’ll continue to feature promising partners who produce engaging content on a regular basis. See you next month!

Christine Wang and Devon Storbeck, YouTube Partner Support, recently watched “Solving three cubes while juggling them.”


One of the most exciting things about YouTube is all the partners building businesses around doing what they love. We now have thousands of partners who are making video creation a full-time endeavor. And, we’re listening to feedback and working to improve the process of earning money on YouTube.

So, in an effort to ensure we deliver our partners the most accurate and consistent financial performance data for their videos, we are making some changes in how YouTube interacts with AdSense. Starting April 1, 2013, AdSense will no longer calculate and report AdSense for Content Host earnings for YouTube partners. Instead, AdSense earnings from YouTube videos will only be calculated by YouTube and displayed in YouTube Analytics.

What does this mean for you as a YouTube partner?
First, expect no change in how you are paid. The payments tab in AdSense will show your monthly YouTube payments as one total amount as you will continue to be paid via AdSense. Rather, this change means that if you want to view your YouTube financial performance, you should go to YouTube Analytics where you can continue to find a comprehensive view of all your sources of earnings for your YouTube videos. YouTube Analytics has improved the timeliness of earnings reporting to within 24 hours after the end of the day, Pacific Time. You can still view page views and clicks and also manage ad blocking in the AdSense interface for your YouTube videos. If you use other AdSense products, their calculation and reports will be unchanged in the AdSense reporting interface.

Have you ever wondered what the difference between AdSense earnings and YouTube earnings was? As a bit of background, many YouTube partners have ad earnings from two sources: auction-sold ads (AdSense earnings) and reserve-sold ads (YouTube earnings). YouTube serves the optimal ads when a viewer watches the video. Previously, AdSense calculated and reported the auction-sold AdSense earnings. YouTube calculated reserve-sold and miscellaneous earnings and reported both AdSense and YouTube earnings. Now, having only the YouTube system calculate all your earnings will simplify and streamline your video reporting.

We take accurate financial calculation and reporting very seriously, and believe this change will reduce reporting confusion and prepare all our partners for new ways to grow their earnings.

Andy Stack, YouTube Product Manager, recently LHFAO while watching “Pepsi MAX & Jeff Gordon Present: Test Drive”

Vlogging. Anyone with a camera, the initiative and a YouTube account can be a vlogger. But do you have what it takes to be a YouTube Next Vlogger? Today we’re launching an all-new competition to find the next round of vloggers: and this time, we’re looking for vloggers who have personal stories of triumph to share with the world.

Have you ever had to overcome a seemingly insurmountable obstacle? Was there a goal you reached through hard-work and perseverance? Have you incorporated these inspiring tales of accomplishment into your channel? Starting today through April 18, 2013, applications will be open for 16 inspired and inspiring vloggers to tell us about their struggles and victories - whether they’re big or small, we want you to inspire us!

This iteration of YouTube Next Vlogger will provide the 16 winning entrants the opportunity to collaborate on videos with other similarly passionate vloggers. They’ll also take part in three months of intimate educational workshops held on Google+ Hangouts. And to top it off, each vlogger will receive $4,000 worth of video equipment and mentoring from industry experts and content creators on YouTube.

By nature, vloggers are sharers; giving us glimpses into their lives and experiences through the YouTube window. We can’t wait to see the stories you have to share with us.

Posted by Matthew Yeager, YouTube Next Lab Production Coordinator, recently watched Next Vlogger 1.0 alum AmazingPhil.


If you’ve upgraded to the new YouTube One Channel, you’ve probably noticed that you can feature a trailer to convert viewers into subscribers. When you enable the Browse Tab in channel settings, only non-subscribers will see this trailer.

A compelling channel trailer is the most engaging way of introducing your channel, and encouraging your viewers to subscribe, so they’ll make you part of their YouTube habit.

Some creators have already started featuring amazingly effective Channel Trailers. Here are a few examples: MysteryGuitarMan, Indy Mogul and Veritasium Science

Imagine this trailer as an ad for your channel. Here are some tips to keep in mind when you’re making your Channel Trailer:

  • Have a clear call to action to subscribe (scripted and annotated in the video, and in the video description as well)
  • Entertain the viewer - when in doubt “show” what your channel is about, don’t “tell”
  • Indicate the type of videos you upload and when you upload them
  • Think about the video’s context; it will be seen on the channel, potentially after a viewer has already seen at least one of your videos
  • There’s no perfect length, but shorter is better

For a full rundown of strategies to build your audience with the new YouTube One Channel, visit the revised YouTube Playbook. Now go create something great!

Andres Palmiter, Audience Development Strategist, recently subscribed to /AgentXPQ and /xperpetualmotion

In our monthly On The Rise program, we identify four partners whose channels are seeing significant growth but haven’t yet reached the 100,000 subscriber mark. Your suggestions helped us identify four dedicated partners who are well over halfway to that milestone, and you get the opportunity to help them grow even further! This March, our On The Rise nominees have established themselves and built loyal fan bases who support their music, video effects, comedy, vlogs, and group sketches!

Here’s where you come in - you actually have the chance to help push these partners even further on YouTube. Review their videos below, vote for your favorite here, and one of these candidates will have the opportunity to be featured across YouTube later this month. In addition to your votes, each channel will be evaluated on criteria such as viewer engagement and channel optimization techniques to decide which partner we’ll feature.

In past months, featured On The Rise partners like devinanderica and MyCupcakeAddiction have gained many subscribers and seen their careers take off, in large part due to your support. This month’s poll will be open until March 19, 5pm PT, so don’t forget to vote for your favorite channel. Check back to see which channel will be featured on March 27.

Jacob and Josh Fu have been playing together since birth, and as adults have taken their music to YouTube. In their videos, the brothers combine musical talent (including covers and “furiginals”) with a passion for creativity and special effects.

Colleen is the woman behind the YouTube character, Miranda Sings. Her psychosoprano channel features a combination of vlogs and comedy sketches made with her friends and family. She has also performed in a couple theatres around the world, but you can check out some of her work on her channel!

Nikki Limo is an actress and comedienne by profession, and you might catch her stand-up if you go to a Los Angeles comedy club. On YouTube, Nikki creates comic vlogs, collaborations, and answers her fans’ questions in her Q&As.

Peter formed a sketch comedy group with his friends Tyler, Jacob, Scott, Kurt, Brock, Josh, Roger and Alex and have named themselves “The Bath Boys.” The channel hosts everything from short films to music videos so go take a look!

If you’re interested in participating or have suggestions for partners you think should be featured, you can nominate a YouTube partner to be considered for the “On The Rise” program. You can also check out some of our Google Hangouts with past featured partners on the Partner Support channel.

Devon Storbeck and Christine Wang, YouTube Partner Support, recently watched “MinuteEarth: The Story of Our Planet.”

We’re happy to announce that YouTube One Channel is open for everyone.

You may have noticed that some YouTube channels have a new look. We’ve been running a limited beta test, and after collecting and implementing lots of feedback from creators, we’re ready for all channels on YouTube to upgrade to the new design.

The main focus of this update is to make your new channel look great on browsers across all screens and devices. It will also help you convert more visitors into subscribers with a slot for a channel trailer, and you can customize how you organize your videos and playlists so it fits your programming strategy.

Try these three activities to get the most out of your new channel:
  1. Create a trailer, which will play for any visitor who isn’t yet subscribed to your channel. This is your chance to hook them and win a new fan. Treat this trailer as if it were an ad. Keep it short and engaging and have a compelling call to action at the end.
  2. Create and upload a big, beautiful piece of Channel Art. This will act as your channel’s visual identity. And unlike the branding on the old channels, it will look good across all screens and devices, no matter how big or small.
  3. Organize your channel’s videos and playlists so they work best for your audience and programming. With the new channel home and customizable sections, you’re in control of what subscribers see when they click on your channel from the guide.

Check out and click the button at the bottom to get started. We’ll migrate your channel to the new design, and walk you through it. For a limited time, you’ll be able to switch back to the previous design if you like. For more tips and strategies for how to optimize your YouTube One Channel, check out Channel Optimization in the YouTube Creator Playbook.

Jeb Havens, Product Manager, recently subscribed to SORTED Food.