Showing posts with label Revenue. Show all posts
Showing posts with label Revenue. Show all posts

Thursday, February 21, 2013

A friendly reminder and monetization advice

We’re always working to bring to you the latest tips and updates so you can make the most of your YouTube experience. One of the benefits of being a YouTube partner is your ability to monetize your uploaded content, and we have a few best practices and guidelines to help you understand the monetization process. Read on to review some of the commonly-asked questions and our suggestions for how you can maximize your YouTube earnings!

Keep in mind these monetization basics:

  • Create an AdSense account. You can enable video monetization and display ads without associating an AdSense account with YouTube, but in order to be paid you’ll need to create - and associate - an AdSense account.
  • Enable relevant ad formats. Set your monetization ad defaults, and allow all ad types that are relevant for your videos.
  • Look at the monetization symbol next to your video.
    • Videos with a grey “$” button are not yet monetized.
    • Videos with a green “$” button have been enabled for monetization
    • Videos with an orange “!” symbol next to them indicate that YouTube might need more information to approve your video for monetization. In that case, check your Video Manager and your e-mail.
  • Make sure you own commercial use rights before you monetize.
    • Whenever possible, take the opportunity to be creative - create your own unique audio and visuals!
    • If you want to monetize a video that contains audio or visuals you didn’t personally create, you’ll need the content creator to provide express written permission for commercial use. If you have written permission to use third-party material, be sure to mention/include it when you publish a video or when asked to provide information for monetization.
    • Check the licenses for any audio you include, and where possible, use royalty-free music that's licensed for commercial use. 
    • Remember that fair use is a tricky subject. Don't assume you can monetize third-party content because you’ve claimed it as fair use.

Going forward, don’t forget to:

  • Keep your AdSense account in good standing. Encouraging viewers to click on your ads, or clicking on them yourself, is strictly prohibited. Learn more here.
  • Do your homework to understand whether you actually own commercial use rights. Purchasing a song, game, or program may not mean you own the rights to monetize, and there could be consequences for claiming content you don't own.
  • Create family-friendly content that advertisers want to sponsor. Keep in mind some advertisers have a family audience and may not want their ads appearing next to content containing profanity, offensive, or derogatory language/images.
  • Review our policies. Make sure you’re familiar with our spam policies and avoid spamming your viewers.
  • Follow our audience development best practices outlined in the Creator Playbook to build your fan base and increase views and watch time. Using misleading tags, thumbnails, and metadata may give your fans a negative viewing experience, reduce your watch time, and could affect your monetization status.

Thanks again for helping make the YouTube partner community so vibrant. We hope you find these tips useful, and if you have any additional questions, don’t forget about the resources YouTube makes available: monetization tips and audience development best practices abound in the YouTube Help Center, the Playbook, the Partner Forum, the Creator Hub, the YouTube Creators channel and here on the YouTube Creator Blog.

Vasiliki Kanistra & Devon Storbeck, YouTube Partner Support, recently watched “Kittens On The Beat.”

Thursday, March 15, 2012

Monetize Lots of Videos - At Once!

Do you want to monetize more of your videos at once? Starting today you can monetize multiple videos through a simple, single flow. Here’s how:

On the Video Manager, select videos you want to monetize by checking the box next to each video. You can currently select up to ten videos at the same time. In the Actions drop-down menu, select Monetize.


Next, you’ll opt-in the video for different advertising formats. Then, click “Monetize.”

Finally, you’ll see a confirmation that your videos were monetized:

This update will be available to all U.S.-based partners initially, but we’re rolling it out globally over the coming months. You can also find others ways that YouTube can help you discover your voice and improve your skills, build larger audiences, and monetize your content at the YouTube Creator Playbook 2.

Posted by Jason Toff, Product Manager, recently watched “Thumbs Up for Rock and Roll

Networks can now segment revenue per channel

We’ve heard feedback from network partners that they wanted to be able to more easily share revenue reporting with their individual channel creators. We’ve also heard from these creators that they wanted to quickly be able to access this data.

We understand that with more transparency and better data creators are able to make more informed decisions about their content. To that end, we’ve updated our reporting tools to allow networks to easily share revenue data with individual content creators if they so choose.

If you’re a network, you can enable this feature by clicking into the CMS user management tool and selecting ‘enable revenue visibility’. Individual creators will then be able to see both their estimated NET revenue and additional viewership data in the Insight tool.

Theo Luke, Content Partnerships, recently watched "Simon's Cat in 'Shelf Life.'"

Wednesday, March 14, 2012

Transitioning ads.youtube.com to AdWords for video

As you may have seen in your ads.youtube.com account, on April 12th, 2012, we will say a fond farewell to ads.youtube.com as we retire this interface. We’ve listened to your feedback and learned a lot about what video advertisers need to be successful with our tools. In an effort to give you more control over your ads, we’ve created AdWords for video (beta). This new tool streamlines the process of creating a campaign, has access to more ad formats and ad inventory, and gives you powerful tools to understand and improve the performance of your video ads.

All accounts have now been transitioned to AdWords for video. 

To manage your account or create a new one, login at adwords.google.com/video. All ads.youtube promotions can still be found in the AdWords interface (adwords.google.com) and any advertiser can create a new video campaign by logging in at adwords.google.com/video

What’s happening to Promoted Videos?
This awesome YouTube video format isn't going anywhere - it's just joining the TrueView family of video ad formats with a fresh look.

  • Promotions alongside YouTube search results are now known as TrueView in-search.
  • Promotions alongside YouTube videos and content on the Google Display Network are now known as TrueView in-display.

For more information about AdWords for video (beta), including a step-by-step setup guide, visit the AdWords for video website or or the AdWords Help Center.

Posted by Lane Shackleton, Product Manager, YouTube recently watched ‘The North Face: The Denali Experiment Teaser
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